Innovative Eye Care is an independently owned optometry practice in Kalamazoo, MI.  Our staff prides itself on providing compassionate eye care.


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Our Doctor

Alexandra Copeland, OD, FAAO

Optometrist and Owner

Dr. Copeland received her Doctor of Optometry (OD) from the Illinois College of Optometry. She continued her training by completing a low vision rehabilitation residency at Salus University in Philadelphia and receiving her fellowship (FAAO) from the American Academy of Optometry.  She is an active member of the American Academy of Optometry, American Optometric Association, and Michigan Optometry Association.

Dr. Copeland has experience working in hospital, teaching, and private practice clinical settings. Her true passion lies in private practice because it allows her to get to know her patients personally and meet their individual eye care needs. She provides comprehensive eye care to adults and kids.  This includes prescribing glasses and contacts and monitoring conditions such as dry eye.  Dr. Copeland also provides low vision rehabilitation services to patients left with permanent vision loss.  She is qualified to fit a bioptic telescope for driving.  Dr. Copeland enjoys engaging and volunteering in the community. She has participate in several local and international optometric service trips. 

Dr. Copeland lives in Kalamazoo with her husband.  She loves the friendly people and beautiful landscapes of Michigan.  When not seeing patients, she enjoys skiing, reading, and travel.

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Lisa Mark


Lisa is a native of Kalamazoo. She graduated from Hackett Catholic Central High School and studied marketing and sales at Western Michigan University. Lisa continued her education at Kalamazoo Valley Community College.

Lisa has much experience working in the medical field with previous positions at both Bronson Methodist Hospital and Borgess Medical Center. Her jobs involved large practice settings with multiple responsibilities working with patients and specialists. However, Lisa believes her role as optician is the best fit for her passion for customer service and fashion. She is thrilled to be working in a more intimate private practice where she can build relationships with each patient. She enjoys helping patients find the right eyewear to express their style and educating patients on the best lenses to enhance their vision.

Lisa lives in Kalamazoo with her husband. She loves spending time with her family and friends. When not at work, Lisa enjoys golf, travel, and playing roller-derby.   



Vision Source

Vision Source is North America's premier network of private practice optometrists.  Vision Source optometrists focus on delivering the highest quality and most innovative eye care and eyewear.  Innovative Eye Care remains entirely independent and is able to offer the services and products we believe are best for each patient.  We are proud to be an active member of the nation's largest network of private practice optometrists.